Hermès | Conceptual Product Reissue Strategy
This project reimagines the Hermès Pippa Lounge Chair, originally introduced in 1986. It integrates strategic partnership and cross-industry innovation, featuring annotated product design visuals and a buying strategy pitch with a launch plan, while incorporating key design considerations such as market research, material procurement, pricing, and sustainability.
About
I am a luxury business graduate with a visually-led approach to brand strategy.
To me, a luxury brand's world is a translation of hedonism. I use this theory as a starting point for my projects,
which have included developing brand expansion strategies that leverage collaborative opportunities, creating experiential marketing initiatives, and producing luxury consumer reports.
All of my projects are formatted as a pitch with strong visual presentations to prove my conviction and working as a creative with the mindset of the brand manager I aspire to be.
Portfolio
